I chose a component of the ONE Campaign as my example of pathos, ethos and logos in argument. The ONE blog utilizes all three of these to make the most convincing argument possible.
The most recent post in the blog uses a video, made by Bono, thanking supporters for their efforts thus far and giving a bit of insight to what is to come in the future of the ONE campaign and its cause. Because the video features Bono, the lead singer of the band U2 and co-founder of the ONE campaign, readers are more likely to listen to what he has to say and to support his cause. This appeals to ethos, because readers know or have heard of the character of Bono and are therefore more likely to trust him.
Further down on the page you will see articles with numerous statistics and facts, from credible sources (the UNICEF report). This combines the use of ethos and logos. The statistics are too glaringly raw for people not to be moved to consideration of support for the ONE campaign.
If you continue to read you will find pictures of children that are being helped by the ONE campaign. This is an example of pathos. Moving pictures of adorable children convince the reader that the cause is worthy.
This blog does a very good job of promoting its cause, ending poverty, by using arguments appealing to pathos, ethos and logos.
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