Monday, February 2, 2009

Arguments of Fact and Definition

The most obvious argument of fact in Eurotazza were the signs telling customers the prices. There were also t-shirts available that had a quote on them stating how coffee should be served. Shirts were available with the phrase "Coffee Snob" printed on them. This is an argument of definition because it is arguing that the coffee at Eurotazza is the best and that being a coffee snob means liking their coffee above all other company's coffee. The company is also making the argument that their coffee is similar to a European coffee shop, and is therefore defining European coffee. The other arguments of fact that I noticed were in the restrooms. There were pictures on the walls with dates and names written on them. They are saying that these are indeed the people's real names, which may or may not be a true fact.

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