Observation Notes

Eurotazza Observation 1 Notes:
* Thursday afternoon, 4:30 pm, full but not overwhelmed
* The Employees
o Eccentric, one wearing a hat, one with multi colored hair, one au naturale
o Very friendly
* Customers
o Pairs of girls doing Bible Study
o Groups of students studying
o Singles studying
o Couples on date
o Most order a beverage or snack and either wait by the pick up area or find a table
o “Granola”-natural, new agey
o Business men, or man
* Ambiance
o Soft lighting
o Cozy environment
o Painted to look like a European café
o Fire place is real, brick mantle
o Wood beams on the ceiling
* Set up
o Signs directing to cashier and pick up area
o Tables set w/ aisles
o Couches around fire place
o Window area, risen, smaller tables and different chairs
§ More intimate setting than rest of establishment
* Marketing
o Colorful signs, look exotic
o Simple and fun
o Relaxed writing style but sophisticated
o Two message boards present
§ One w/ suggestions or comments on colorful notes
§ One w/ advertisements for the community



Eurotazza Observation 2 Notes:

* Friday Afternoon, 4:30 pm, PACKED. Last day of business
* Employees
o More employees than on a usual day, full staff present for the last day
o Child of owner writing down orders
* Customers
o Great variety of ages, styles and opinions represented
o Lots of conversation, loud atmosphere today
o Many customers wearing Eurotazza paraphernalia
o Everyone orders something
o Pictures being taken

* Set up/Ambiance
o Empty display cases, running low or almost out of everything
o Busy and less relaxing, more anxious environment