Monday, February 2, 2009

Observation Notes

Eurotazza Observation 1 Notes:
* Thursday afternoon, 4:30 pm, full but not overwhelmed
* The Employees
o Eccentric, one wearing a hat, one with multi colored hair, one au naturale
o Very friendly
* Customers
o Pairs of girls doing Bible Study
o Groups of students studying
o Singles studying
o Couples on date
o Most order a beverage or snack and either wait by the pick up area or find a table
o “Granola”-natural, new agey
o Business men, or man
* Ambiance
o Soft lighting
o Cozy environment
o Painted to look like a European café
o Fire place is real, brick mantle
o Wood beams on the ceiling
* Set up
o Signs directing to cashier and pick up area
o Tables set w/ aisles
o Couches around fire place
o Window area, risen, smaller tables and different chairs
§ More intimate setting than rest of establishment
* Marketing
o Colorful signs, look exotic
o Simple and fun
o Relaxed writing style but sophisticated
o Two message boards present
§ One w/ suggestions or comments on colorful notes
§ One w/ advertisements for the community



Eurotazza Observation 2 Notes:

* Friday Afternoon, 4:30 pm, PACKED. Last day of business
* Employees
o More employees than on a usual day, full staff present for the last day
o Child of owner writing down orders
* Customers
o Great variety of ages, styles and opinions represented
o Lots of conversation, loud atmosphere today
o Many customers wearing Eurotazza paraphernalia
o Everyone orders something
o Pictures being taken

* Set up/Ambiance
o Empty display cases, running low or almost out of everything
o Busy and less relaxing, more anxious environment

3 comments:

  1. I noticed that you are very detailed about what others doing and what they looked like and how you were as an observer. You give very specific details about the physical space. What about the feeling people get from the space? I would try maybe to note about how you are as a doer. What do you experience at this coffee shop at different times? Do your observations effect how you view the coffee shop? For good or bad?

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  2. Thanks Tara! Yes, sadly it closed on Friday. They are hoping to re-open at a different location, but with the economy and all it was impossible to stay where they were. If it re-opens you should definitely go!

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